Foster School of Business · Spring Cohort

Your AI product,
built for real.

Six weeks. Twenty-One MBA analysts. One working AI prototype, market-validated and demo-ready for your leadership team. No consulting decks. No theoretical frameworks. Execution.

The AI business case, by the numbers
$4.4T
Annual value generative AI could unlock across industries
McKinsey Global Institute, "The Economic Potential of Generative AI" (2023)
78%
Of organizations now use AI in at least one business function, up from 55% one year prior
McKinsey State of AI Report (2025)
72%
Of PE-backed software companies lack a coherent AI roadmap, creating a major competitive gap
Russ Mann, Senior Operating Partner, AI Learning Lab
70%
Of supply chain and marketing teams reported revenue increases from gen AI in the second half of 2024
McKinsey Global Survey on the State of AI, July 2024
Program at a Glance
6 Sessions
6 Weeks
6 Deliverables
21 MBA Analysts
The founder opportunity

Most companies want AI.
Few know where to start.

The AI opportunity is real. The pressure from boards, investors, and customers is real. But building an internal AI roadmap, running customer discovery, and prototyping a working product in-house takes time and people most early-stage and PE-backed companies simply don't have.

McKinsey found that only 1% of executives describe their generative AI operations as "mature," and fewer than a third of companies are following the practices that actually drive AI ROI at scale. The window for early movers is open now.

Source: McKinsey, "The state of AI: How organizations are rewiring to capture value," March 2025

What your company gets
  • 01
    A market-sized AI opportunity map

    Industry analysis, competitive landscape, and AI vendor shortlist tailored to your exact use case, presented exec-ready.

  • 02
    A defensible business case

    TAM/SAM/SOM modeling, cost-benefit analysis, and a build vs. buy vs. partner recommendation backed by real numbers.

  • 03
    Real customer validation

    Five to ten interviews with your actual customers or prospects, synthesized into ICP definition and demand signal documentation.

  • 04
    A working AI prototype

    Not a wireframe. An actual, prompt-engineered, tested AI POC your team can hand off to engineering or take to your next board meeting.

  • 05
    A go-to-market launch plan

    Launch sequencing, pricing signals, early adopter strategy, and a cross-functional RACI ready for your team to execute.

Six deliverables. Six weeks.

Everything your team needs to
move from idea to launch.

01

Market Research

Industry sizing with sourced data, top 5 competitors profiled, AI vendor landscape scanned and shortlisted for your specific use case.

Exec-ready
02

Business Case

TAM/SAM/SOM modeled with methodology, cost-benefit analysis, build vs. buy vs. partner decision with full justification.

5-8 slide deck
03

Customer Validation

5-10 real interviews, ICP definition written up, win/loss themes synthesized, demand signal scored as strong, weak, or none.

Primary research
04

AI POC / MVP

Working prototype, not a wireframe. Built with real AI tools, prompt-engineered, tested against at least 3 realistic scenarios.

Live demo
05

Go-to-Market Plan

Launch sequence, pricing signals from comparable products, early adopter outreach plan, cross-functional RACI built for your team.

Actionable roadmap
06

Demo Day

Executive deck tying all six deliverables together, plus a live product demo presented directly to your leadership team.

Board-ready
The journey

Six weeks from idea to launch.

Click any stop to see what gets built and delivered.

PRE Pre-Launch S1 Wk 1 S2 Wk 2 S3 Wk 3 S4 Wk 4 S5 Wk 5 DEMO Demo Day YOU

Select any milestone to explore what gets built

Past company partners

Real companies.
Real AI problems to solve.

Students are assigned to PE-backed software companies across sectors, embedded like operators, not consultants. Every deliverable goes directly to company leadership.

For founders and operators

You're the right company if...

  • You're a PE-backed or venture-funded software company with a real AI use case to explore
  • You want a working prototype, not a 50-page strategic memo
  • You're willing to give students access to real data, real customers, and real decision-makers
  • You want to evaluate top MBA talent for potential paid or full-time continuation
  • You believe early movers win, and you want to be one of them
  • You want a light-touch advisory engagement with no real deliverable expectations
For MBA students

You're the right student if...

  • You want operator experience, not just a case study on your resume
  • You're curious about AI in a business context (no coding required)
  • You're comfortable with ambiguity and fast iteration under a senior mentor
  • You want direct access to PE-level operators and portfolio company leadership
  • You want a path to paid continuation after graduation
  • You're looking for a light-touch course to cruise through your final semester
Photo
Coming Soon
Your mentor
Russ Mann, Senior Operating Partner
25+ years in ops and tech. $2B+ in value created across 15+ portfolio companies. Deploying AI in production across SaaS, FinTech, and HealthTech today. Multi-board executive with CEO/COO/CMO experience from $2.5M to $250M ARR.
Get involved

Ready to bring your company in?

Companies with real AI problems. Students who execute. A mentor who's done it at scale. This is the lab.

Companies and Founders

Submit your company for consideration as a lab partner. We're looking for PE-backed and funded software companies with real AI use cases.

MBA Students

Applications accepted each spring through Foster Jobs. Attendance at the info session is strongly encouraged. Only 6 spots per cohort.

Connect directly with Russ Mann after any Foster AI session, or reach out via the Foster School of Business.